New product development a practical workbook for improving performance / [Book] :
Ian Barclay, Zoe Dann and Philip Holroyd.
- Boca Raton, FL : Boston : CRC Press ; Butterworth-Heinemann, 2000.
- x, 141 p. : ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.).
A both paper and Microsoft Office Access based package. Accompanying CD-ROM contains flowcharts and ATM (Assessment Tool and Methodology). Includes index.
All.
0849323851
New products. Production management. New products--Case studies.