Kapferer, Jean-Nol︠. <br/><br/>
The new strategic brand management  creating and sustaining brand equity long term /  [Book] : 
Jean Nol︠ Kapferer. 
 - 3rd ed. 
 - London ;  Sterling, VA :  Kogan Page,  c2004. 
 - xiv, 497 p. :  ill. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0749442832 
<br/><br/><label>Nat. Bib. No.: </label>GBA4-X0825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 343