Duncan, Tom <br/><br/>
Driving brand value  using integrated marketing to manage profitable stakeholder relationships /  [Book] : 
Tom Duncan, Sandra Moriarty. 
 - New York :  McGraw-Hill,  c1997. 
 - xix, 284 p. :  ill. ;  24 cm. 
<br/><br/> Index includes. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0786308222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.<br/>Brand name products--Marketing--Management--Case studies.<br/>Corporate image--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 27