Percy, Larry. <br/><br/>
Strategic advertising management  [Book] / 
Larry Percy, Richard Elliott. 
 - 2nd ed. 
 - Oxford ;  New York, N.Y. :  Oxford University Press,  c2005. 
 - xviii, 335 p., 10 p. of col. plates :  ill. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780199274895 0199274894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising--Management.<br/>Strategic planning.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1