Evans, Joel R. <br/><br/>
Marketing  [Book] / 
Joel R. Evans, Barry Berman. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1997. 
 - xxxii, 679, 46, 22 p. :  col. ill. ;  29 cm. 
<br/><br/> Include index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0132613557 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 658.8