Lancaster, Geoffrey,  1938- <br/><br/>
Marketing management  [Book] / 
Geoff Lancaster, Lester Massingham. 
 - 3rd ed. 
 - London ;  New York :  McGraw-Hill,  c1993. 
 - 542 p. :  ill. ;  25 cm. 
<br/><br/> Index includes. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0077097521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8