McGivern, Yvonne. <br/><br/>
The practice of market and social research  an introduction /  [Book] : 
Yvonne McGivern. 
 - New York :  Financial Times Prentice Hall,  2003. 
 - xx, 390 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>027365506X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.<br/>Social sciences--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>001.4