International marketing [Book] /
Philip R. Cateora, John L. Graham.
- 12th ed.
- Boston : McGraw-Hill/Irwin, c2005.
- xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.).
- McGraw-Hill/Irwin series in marketing. .
All.
0071111026 (international : alk. paper) 0072833718 (alk. paper)
Export marketing. International business enterprises.