Cateora, Philip R.

International marketing [Book] / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing. .

All.

0071111026 (international : alk. paper) 0072833718 (alk. paper)


Export marketing.
International business enterprises.

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