Dickson, Peter R. <br/><br/>
Marketing management  [Book] / 
Peter R. Dickson. 
 - 2nd ed. 
 - Fort Worth ;  London :  Dryden,  c1997. 
 - xxxiv, 813 p. :  ill. (some col.) ;  26 cm. 
<br/><br/> Previous ed.: 1994.  Includes index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0030177421 : 
<br/><br/><label>Nat. Bib. No.: </label>GB9712834  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8