Churchill, Gilbert A. <br/><br/>
Marketing research  methodological foundations /  [Book] : 
Gilbert A. Churchill, Jr. [and] Dawn Iacobucci. 
 - 8th ed. 
 - Fort Worth :  Harcourt College Publishers,  c2002. 
 - xxvi, 1006 p. :  ill. ;  27 cm. 
 - The Harcourt series in marketing. .
<br/><br/> Subject and author index included. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0030331013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.38