Adcock, Dennis. Marketing strategies for competitive advantage [Book] / Dennis Adcock. - Chichester [England] ; New York : J. Wiley, c2000. - viii, 406 p. : ill. ; 25 cm. Index includes All. ISBN: 0471981699 (acid-free paper) Nat. Bib. No.: GBA0-26133 Subjects--Topical Terms: Marketing.Marketing. Dewey Class. No.: 658.8