Jolly, Vijay K. Commercializing new technologies getting from mind to market / [Book] : Vijay K. Jolly. - Boston, Mass. : Harvard Business School Press, c1997. - xxi, 410 p. : ill. ; 24 cm. All. ISBN: 0875847609 Subjects--Topical Terms: Inventions--Marketing.New product development--management. Dewey Class. No.: 658.575