Marketing research  [Book] / 
Bryan A. Lukas-----(et al). 
 - Boston :  McGraw Hil,  2004. 
 - xxiv, 675p. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0074711385 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research procedure--management.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83