Hollensen, Svend. Global marketing a market-responsive approach / [Book] : Svend Hollensen. - London ; New York : Prentice Hall, 1998. - xxxvi, 604 p., [32] p. of plates : ill. (some col.), maps ; 25 cm. All. ISBN: 0132610906 Nat. Bib. No.: GB98-32518 Subjects--Topical Terms: Marketing.Export marketing. Dewey Class. No.: 658.84