Boyce, John <br/><br/>
Market research  in practice /  [Book] : 
John Boyce. 
 - Sydney  :  McGraw-Hill,  c2002 [i.e. 2001] . 
 - vii, 544 p. :  ill.  ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0074707574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83