Bradley, Nigel, 1958- Marketing research tools and techniques / [Book] : Nigel Bradley. - Oxford : Oxford University Press, 2006. - xxi, 531 p. : ill. ; 25 cm. All. ISBN: 0199281963 (pbk.) 9780199281961 (pbk.) Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83