The practice of advertising  [Book] / 
edited by Adrian R. Mackay. 
 - 5th ed. 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005. 
 - xxiii, 367 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780750661737 0750661739 (pbk.) 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>012954853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicit.̌
<br/><br/><label>Dewey Class. No.: </label>659.1