Smith, Scott M. Fundamentals of marketing research [Book] / Scott M. Smith, Gerald S. Albaum. - Thousand Oaks, Calif. : Sage, c2005. - xii, 881 p. : ill., maps ; 24 cm. index includes All. ISBN: 0761988521 (cloth : acid-free paper) Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83