Piercy, Nigel <br/><br/>
Market-led strategic change  a guide to transforming the process of going to market /  [Book] : 
Nigel F. Piercy. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - xvi, 762 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 1997.  Published in association with the Chartered Institute of Marketing. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>075065225X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 658.8 658.8