Curtis, Tony Marketing for engineers, scientists and technologists [Book] / Tony Curtis. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - vi, 351 p. : ill. ; 24 cm. Includes index. All. ISBN: 9780470057094 Subjects--Topical Terms: Marketing.New products.Product management. Dewey Class. No.: 658.8