Tellis, Gerard J., 1950-
Effective advertising understanding when, how, and why advertising works / [Book] :
Gerard J. Tellis.
- Thousand Oaks, Calif. : Sage Publications, c2004.
- 203 p. : ill. ; 24 cm.
this is an indian reprint and original ISBN is 0761922539
All.
8178293706
Advertising.
Consumers--Attitudes.
659.1