Fornell, Claes.

The satisfied customer winners and losers in the battle for buyer preference / [Book] : Claes Fornell. - 1st ed. - New York : Palgrave Macmillan, 2007. - viii, 247 p. : ill. ; 25 cm.

All.

9780230604063 0230604064 9781403981974 1403981973


Consumer satisfaction.
Consumers' preferences.
Customer relations.

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