Fornell, Claes. The satisfied customer winners and losers in the battle for buyer preference / [Book] : Claes Fornell. - 1st ed. - New York : Palgrave Macmillan, 2007. - viii, 247 p. : ill. ; 25 cm. All. ISBN: 9780230604063 0230604064 9781403981974 1403981973 Subjects--Topical Terms: Consumer satisfaction.Consumers' preferences.Customer relations. Dewey Class. No.: 658.8343