Academic dictionary of marketing  [Book] / 
Edited by Prakash Mathur. 
 - New Delhi :  Isha books,  2005. 
 - 348p. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>818205222x (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>658.8003