Küng, Lucy. Strategic management in the media from theory to practice / [Book] : Lucy Küng. - London ; Thousand Oaks, Calif. : SAGE, 2008. - 248 p. : ill. ; 25 cm. All. ISBN: 9781412903134 (pbk.) 9781412903127 (hbk.) Nat. Bib. No.: GBA680502 bnb Nat. Bib. Agency Control No.: 013557797 Uk Subjects--Topical Terms: Mass media--Management.Strategic planning. Dewey Class. No.: 302.23068