Brand warriors  corporate leaders share their winning strategies /  [Book] : 
edited by Fiona Gilmore. 
 - London: :  Profile Books,  1997. 
 - xiv, 263 p. :  ill.; ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>1861975929 1861975929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.827