Kotler, Philip <br/><br/>
Marketing management  analysis, planning, imlementation, and control /  [Book] : 
Philip Kotler. 
 - 6th ed. 
 - New Jersey :  Prentice Hall, Inc,  c1988. 
 - xl, 777 p. 
<br/><br/> Include subject index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0135562678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8