Kerin, Roger A. <br/><br/>
Marketing  the core /  [Book] : 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill,  c2007. 
 - xxxiii, 425, G5, cm16, CR2, I28 p. :  ill. (chiefly col.), col. map ;  28 cm. 
<br/><br/> company, product and subject indexes included. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780071106863 0071106863 9780071107723 007110772X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8