Adcock, Dennis. <br/><br/>
Marketing  principles and practice /  [Book] : 
Dennis Adcock, Al Halborg, Caroline Ross. 
 - 4th ed /  Dennis Adcock, Al Halborg, Caroline Ross. 
 - Harlow :  Financial Times/Prentice Hall,  2001. 
 - xiii, 534, [8] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/> This new edition makes extensive use of articles from the Financial Times newspaper-Pref.  Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>027364677X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8