Kerin, Roger A. <br/><br/>
Strategic marketing problems  cases and comments /  [Book] : 
Roger A. Kerin, Robert A. Peterson. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xiii, 729 p. :  ill. ;  29 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0130276618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802