Pringle, Hamish. Brand manners how to create the self-confident organisation to live the brand / [Book] : Hamish Pringle and William Gordon. - Chichester ; New York : Wiley, 2001. - xiv, 314 p. : ill. ; 24 cm. All. ISBN: 0471496065 Nat. Bib. No.: GBA0-V2013 Subjects--Topical Terms: Marketing.Brand name products. Dewey Class. No.: 658.827