Hagel, John. Net gain expanding markets through virtual communities / [Book] : John Hagel III, Arthur G. Armstrong. - Boston : Harvard Business School Press, c1997. - xv, 235 p. : ill. ; 24 cm. All. ISBN: 0875847595 (alk. paper) Subjects--Topical Terms: Internet marketing.Customer relations. Dewey Class. No.: 658.8 00285 467