Schultz, Don E. <br/><br/>
Strategic advertising campaigns  [Book] / 
Don E. Schultz, Beth E. Barnes. 
 - 4th ed. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1995. 
 - xxvi, 370 p. :  ill. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0844230154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.
<br/><br/><label>Dewey Class. No.: </label>659.113