The big book of marketing  lessons and best practices from the world's greatest companies /  [Book] : 
edited by Anthony G. Bennett. 
 - New York :  McGraw-Hill,  c2010. 
 - xv, 464 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071621253 (alk. paper) 9780071621250 (alk. paper) 
<br/><br/><label>Nat. Bib. No.: </label>GBA971243  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015331419  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8