Ivanovic, A.,  1949- <br/><br/>
Dictionary of marketing  [Book] / 
A. Ivanovic, P.H. Collin. 
 - 3rd ed. 
 - London :  Bloomsbury,  2003. 
 - 289p. ;  22 cm. 
 - Bloomsbury reference .
<br/><br/> Title from e-book title screen (viewed October 15, 2007).  Previous ed.: 1996. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0747566216 (pbk) 
<br/><br/><label>Nat. Bib. No.: </label>GB A3-X5170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>658.8003