Power, Mike <br/><br/>
Direct marketing  [Book] / 
Mike Power, Bob Balderstone and Stan Gyles. 
 - New York :  The McGraw Hill Companies,  2000. 
 - viii, 576p. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780074705087 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Direct marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.84