Dowling, Grahame R. <br/><br/>
The art and science of marketing  marketing for marketing managers /  [Book] : 
Grahame R. Dowling. 
 - Oxford :  Oxford University Press,  2004. 
 - xv, 441 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0199269610 
<br/><br/><label>Nat. Bib. No.: </label>GB A4-Z9801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8