Moutinho, Luiz
Cases in marketing management instructor's guide to accompany / [Book] :
Luiz Moutinho.
- 2nd ed.
- Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995.
- vi, 213 p. : ill. ; 24 cm.
Includes index.
All.
0201877031
Marketing--Management--Case studies.
658.8