Moutinho, Luiz

Cases in marketing management instructor's guide to accompany / [Book] : Luiz Moutinho. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995. - vi, 213 p. : ill. ; 24 cm.

Includes index.

All.

0201877031


Marketing--Management--Case studies.

658.8