Fullerton, Sam. <br/><br/>
Sports marketing  [Book] / 
Sam Fullerton. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xvi, 480 p. :  ill. ;  27 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780073128214 (alk. paper) 007312821X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>Dewey Class. No.: </label>796.06 98