Dru, Jean-Marie. Beyond disruption changing the rules in the marketplace / [Book] : Jean-Marie Dru. - New York : Wiley, 2002. - 304 p. : col. ill. ; 23 cm. Includes index. All. ISBN: 0471218995 Nat. Bib. No.: GBA2-Y0776 Subjects--Topical Terms: Advertising.Marketing. Dewey Class. No.: 659.1