Marketing research a practical approach for the new Millennium / [Book] :
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
- Boston : Irwin/McGraw-Hill, c2000.
- xxii, 682 p. : col. ill. ; 26 cm. + 1 computer disk (3 1/2 in.).
- Irwin/McGraw-Hill series in marketing. .