Buskirk, Bruce D. Entrepreneurial marketing real stories and survival strategies / [Book] : Bruce Buskirk, Molly Lavik. - Mason, Ohio : Thomson, South-Western, c2004. - xlii, 245 p. : ill. ; 26 cm. Index includes. All. ISBN: 0324158637 Subjects--Topical Terms: Marketing.Entrepreneurship. Dewey Class. No.: 658.8