Pearce, John A. Formulation, implementation, and control of competitive strategy [Book] / John A. Pearce II, Richard B. Robinson, Jr. - 9th ed. - Boston : McGraw-Hill, c2005. - xxiv, 392 p. : ill. ; 26 cm. Includes index. All. ISBN: 0072946881 Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies. Dewey Class. No.: 658.401