Hollensen, Svend <br/><br/>
Marketing planning  a global perspective /  [Book] : 
Svend Hollensen. 
 - Maidenhead :  McGraw-Hill Education,  c2006. 
 - xix, 455 p. :  ill. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780077104184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802