Marketing  best practices /  [Book] : 
Michael R. Czinkota ... [et al.]. 
 - Fort Worth ; :  Dryden,  c2000. 
 - xxvii, 657 p. :  ill. ;  29 cm. 
 - The Dryden Press series in marketing. .
<br/><br/> include index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>Nat. Bib. No.: </label>GB99-70629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8