The marketing book  [Book] / 
edited by Michael J. Baker. 
 - 4th ed. 
 - Oxford :  Butterworth-Heinemann,  1999. 
 - xxxiv, 718 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1994.  Includes index.  Published in association with The Chartered Institute of Marketing. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0750641142 : 
<br/><br/><label>Nat. Bib. No.: </label>GB9976781  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8