Making markets how firms can design and profit from online auctions and exchanges / [Book] :
Ajit Kambil, Eric van Heck.
- Boston, Mass. : Harvard Business School Press, c2002.
- xii, 224 p. : ill. ; 24 cm.
All.
1578516587 (alk. paper)
GBA2-X1932
Internet marketing. Internet auctions. Industrial marketing. Marketing--Computer programs. Electronic commerce.