Kurtz, David L. <br/><br/>
Services marketing  [Book] / 
David L. Kurtz, Kenneth E. Clow. 
 - Singapore: :  J. Wiley & Sons (Asia). ,  2002. 
 - xxii, 570 p. :  ill. ;  25 cm. 
<br/><br/> Include index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9814126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8