DeLong, Thomas Professional services text and cases / [Book] : Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm. All. ISBN: 0072559209 Subjects--Topical Terms: Professions--Marketing.Consultants--Marketing.Service industries--Management. Dewey Class. No.: 658