Arnould, Eric J. <br/><br/>
Consumers  [Book] / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2004. 
 - xxv, 845, [22] p. :  col. ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071214267 (international : alk. paper) 0072537140 (alk. paper) 9780072537147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8342