Hill, Elizabeth, 1960- Marketing [Book] / Elizabeth Hill & Terry O'Sullivan. - London : Longman, 1996. - x, 415 p. : ill. ; 25 cm. - Longman modular texts in business and economics . All. ISBN: 0582262550 Nat. Bib. No.: GB9652380 bnb Subjects--Topical Terms: Marketing.Marketing--management. Dewey Class. No.: 658.8